Last update: 20 March 2012
GaBI Online offers you the possibility of reaching thousands of healthcare professionals, who visit our news platform on a daily basis in their need to stay informed on the constant movements of the science and development of generic and biosimilar medicines.
GaBI Online targets professionals in all sectors of the healthcare industry—including healthcare providers like physicians and pharmacists—in need of a reliable, critical and independent source of information on off-patent medicines.
GaBI Online subscribers are professionals from government, research, academic and scientific institutes; individual healthcare providers like physicians, pharmacists and researchers; biopharmaceutical/biotechnology organisations; (bio)pharmaceutical companies; legal and patent companies; API manufacturers, and CROs.
GaBI Online’s visitor data has grown exponentially. 2011 shows 2.41 times (241%) more visits and 2.36 times (236%) more page views than in 2010.
Contributing to the growth of visits is that GaBI Online continually attracts new visitors, with a monthly average of 59% and has established a group of loyal (returning) visitors, oscilating between 35% and 47% with a monthly average of 41%. The increase in page views is due to enriched and solidly-researched content.
More about GaBI Online visitors*:
General overview
GaBI Online visitors view an average of 1.5 unique pages per day. The fraction of visits referred by search engines is approximately 10%, and visitors spend roughly 86 seconds on each page view and a total of three minutes on the site during each visit.
Audience snapshot
Based on Internet averages statistics, GaBI Online is visited more frequently by users who are in the age range 25-34, are university educated and browse www.gabionline.net from work.
*as of 20 March 2012
What we achieved:
- GaBI Online hosts over 900* articles since 2009
- GaBI Online's Google page rank has risen to #5 since January 2011
- Number of subscribers: 2,500† (166% increase in 2011)
- Average of over 100 new subscribers per month
- E-newsletter average open rate: 28.5%‡
- Total visits increased 241% in 2011
- Total page views increased 237% in 2011
- GaBI Journal and its website launched in February 2012 (www.gabi-journal.net)
*as of 17 February 2012 †until December 2011 ‡industry average: 16.7%
2012 traffic projections:
- monthly average visits–8,500
- total page views–between 210,000 and 230,000
- total new and returning visitors–between 100,000 and 120,000
Unique features and benefits:
- Reliable and independent source with diversified editorial content on off-patent medicines
- Comprehensive repository (hub) of scientific reports on generics and biosimilars, worldwide guidelines, policies and legislations, and country specific data
- High percentage of new visitors (59%) and loyal (returning) visitors (41%)
- Regular communication to healthcare professionals from all sectors of the healthcare industry worldwide
Advertising opportunities:
- Banner advertising
- Sponsored sections - interview, company profile, product news, sponsored links
- E-marketing
Contact us for further information, or fill in your contact details below and you will be sent a complete media kit with GaBI Online advertising opportunities and rates, as well as relevant market data.
