Last update: 11 February 2013
GaBI Online offers you the possibility of reaching thousands of healthcare professionals, who visit our news platform on a daily basis in their need to stay informed on the constant movements of the science and development of generic and biosimilar medicines.
GaBI Online targets professionals in all sectors of the healthcare industry—including healthcare providers like physicians and pharmacists—in need of a reliable, critical and independent source of information on off-patent medicines.
GaBI Online subscribers are professionals from government, research, academic and scientific institutes; individual healthcare providers like physicians, pharmacists and researchers; biopharmaceutical/biotechnology organisations; (bio)pharmaceutical companies; legal and patent companies; API manufacturers, and CROs.
GaBI Online’s visitor data has grown exponentially. 2012 shows 1.37 times (137%) more visits and 1.38 times (138%) more page views than in 2011.
Contributing to the growth of visits is that GaBI Online continually attracts new visitors, with a monthly average of 57% and has established a group of loyal (returning) visitors oscilating between 39% and 46% with a monthly average of 43%. The increase in page views is due to enriched and solidly-researched content.
Geographic distribution (2012):
- Americas, 35%
- Europe, 32%
- Asia, 29%
- Rest of World, 4%
Top 10 countries for total visits (2012):
- United States
- India
- United Kingdom
- Germany
- Belgium
- South Korea
- Switzerland
- Canada
- France
- Japan
More about GaBI Online visitors (2012):
General overview
GaBI Online visitors view an average of 2.2 unique pages per day. The fraction of visits referred by search engines is approximately 67%, and referring sites visitors spend a total of three minutes and 10 seconds on the site during each visit, with an average of 3.19 page views per visit.
Audience demographics
Based on Internet averages statistics, GaBI Online is visited more frequently by males who are in the age range 25-34, are university/graduate school educated and browse www.gabionline.net from work.
What we achieved in 2012:
- GaBI Online hosts 1,233 articles since 2009
- GaBI Online's Google page rank is #5 since January 2011
- Number of subscribers: 3,476 (113% increase from 2011)
- Average of over 120 new subscribers per month
- Number of unique visitors per month: 7,100+ (135% increase from 2011)
- E-newsletter average open rate: 33%†
- Email blast (advertiser) highest average open rate: 24%†
- Total visits increased 137% from 2011
- Total page views increased 138% from 2011
- GaBI Journal and its website launched in February 2012 (www.gabi-journal.net)
†list industry average: 17.2%
2013 traffic projections:
- monthly average visits–13,000
- total page views–350,000
- total new and returning visitors–160,000
Unique features and benefits:
- Reliable and independent source with diversified editorial content on off-patent medicines
- Comprehensive repository (hub) of scientific reports on generics and biosimilars, worldwide guidelines, policies and legislations, and country specific data
- High percentage of new visitors (57%) and loyal (returning) visitors (43%)
- Regular communication to healthcare professionals from all sectors of the healthcare industry worldwide
Advertising opportunities:
- Banner advertising
- Sponsored sections - interview, company profile, product news, sponsored links
- E-marketing
Contact us for further information, or fill in your contact details below and you will be sent a complete media kit with GaBI Online advertising opportunities and rates, as well as relevant market data.
