The Chinese pharmaceutical market is the second largest in the world, and generic drugs make up 70% of its value. Continued growth of China’s generics industry is anticipated owing to rapid population ageing and government policies to promote generics . It is therefore not surprising that generic drug manufacturers are keen to penetrate this market, and indeed over the last few months there have been a number of collaborations with this objective [2-4]. Most recently, Japanese drugmakers Eisai and Nichi-Iko Pharmaceutical entered into a collaboration agreement to sell generic drugs in China, while Sun Pharmaceutical Industries (Sun Pharma) partnered with China Medical System Holdings (CMS) to develop and commercialise generics in China.
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